We use the term 'indie' makeup so much, but the guidelines for what people have in mind is more blurred than ever. Which of these brands do you consider indie currently? What factors matter most, in your opinion? Ownership structure, sales outlets, brand saturation, brand ethos, manufacturing locations, something else? And does it matter to have a precise, shared definition of 'indie' - or is it more important just to have a general term that is distinguished from conglomerate/corporate brands? Clearly I can't list all possible brands, but wanted to offer a decent range to aid discussion. I'm in the USA and that skews the brands chosen, to be sure.