Just a quick pole and a discussion starter... What would you do about Pentax's shrinking market share? Bigger than mirrorless, video and autofocus performance is the ability to capture new users on the market. Since most people stick with the brand they start with, getting novice shooters is crucial for our long term survival... but I think most of us are just crossovers from the film days (what is your background - do the poll). I bought my first ILC when DSLRs were fairly new to the market and still too expensive for me. I chose the Pentax SLR because it felt nicer in hand than the Canon. Obviously Pentax loses a lot of business due to their absence from brick and mortar stores. It is less relevant now that plenty of customers are comfortable making big purchases online, but it's still a sizable chunk of the market. I accept however, that marketing agreements, politics, cost and limited volume may be factors out of Pentax's control. Other than brand recognition, I see a second major obstacle for first time camera buyers, and that is the entry level price point. Most people looking for a good casual camera want to spend <$500 and might even be able to find a new last-gen kit from Canon and Nikon for under 300. When the K50 was down in this range, we got a lot of new shooters, but now we have nothing at all for those entry-budget shooters buying new. ....and Pentax needs to do better than compete. They're not going to catch up on features, they don't have the R&D budget. The cameras are already competitively priced in their teares..... so, how about a new teare? A $100 k-mount body. Basic exposure modes, utilitarian, no sr, no sealing, as cheap as they can make it. Market it to schools as a learner's camera. The lowest budget non-used option for the student taking an optional photography credit.... and the brand would be a standard again, like the K1000 in its day.