option vote
Bandwagon (buys products with broad appeal, price not an important driver) 245
Hedonist (prefers aesthetic appeal, regardless of price or popularity) 232
Perfectionist (prefers technical appeal, regardless of price or popularity) 151
Snob (prefers exclusive, high priced items that require 'education' to appreciate) 140
Veblenian (prefers high priced luxury goods that are highly desirable) 150

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